Since last year, through the national a series of expanding domestic demand, increasing investment of industrial support policies and measures, the electrical appliances product production and marketing the steady growth in our country, to achieve the "V" type inversion.But the economic uncertainties still exist, the development of the industry in our country long-standing deep-seated problems is still a bottleneck hindering the development of the industry to further speed up the transformation and upgrading of industry is more necessary and urgent.In the era of financial crisis, further deepen the strategy of "going out", intensify efforts to create a world-class multinational companies in China, Chinese enterprises in the world within the scope of the industry competitiveness and market influence, will undoubtedly promote the adjustment of industrial structure, speed up the development way transformation.In the face of opportunities and challenges, to create the world famous brand is a breakthrough in several key.One is to strengthen the construction of independent brands, the realization of brand internationalization.Industry in our country the lack of a batch of world-class competition strength of large companies, industrial advantage more performance on the size and number, large gap with foreign multinational companies.Settle the export processing, lack of adverse factors such as high-end manufacturing weakened our country home appliance brand in the international market competitiveness.From "made in China" to "created in China" is a difficult leap from quantitative change to qualitative change.Happily, lenovo, haier, hisense, TCL, gree, such as a group of prominent home appliance enterprise in consolidating its position as the world home appliance manufacturing center in China at the same time, strengthen the cultivate independent brands, to expand the brand influence, improve the status of our country home appliance industry in the international division of labor, walked out of a road of the internationalization of Chinese style.Lenovo acquisition of IBM's PC business in 2005, after the variable scale for brand advantages, Lenovo, Lenovo brand products gradually promoted and recognition around the world.2 it is to promote independent innovation ability, realize personalized brand.In 2008, our country's industrial products production first in the world there are 210 species, in the home appliance industry, color TV, mobile phone, computer, refrigerator, air conditioner, washing machines and other production in the world first, but its share of the market often depends on the material resources of a large number of inputs, outstanding product homogeneity, low added value.This is mainly because many enterprises lack in independent innovation, industry chain is not complete, lack of core technology and key components research and development and so on.Our country has already issued 10 industry adjustment and revitalization of planning, adhere to independent innovation, encourage enterprises to speed up the industry core technology research and development and industrialization, improve the added value of products, enhance the core competitiveness of the enterprise.Released by the ministry of industry and information technology on enterprise of electronic information and software list of hundreds of enterprises, the company ranked first.Huawei company's optimal and strong prominently manifested in continuous innovation.In 2009 the global PTC (patent cooperation treaty filings incremental rankings, huawei was second with 1847 pieces.Through independent innovation brand differentiation competition, huawei is decisive in winning success in the global communication equipment manufacturing industry.Third, to speed up the implementation of the strategy of "going out", implement brand localization.International trade protectionism in the international financial crisis once again become a means of inhibition of other countries' development in the developed countries.In expanding domestic demand, sustaining economic growth at the same time, we also need to actively implement the "going out" strategy, through capital operation, mergers and acquisitions in the global industry is the core technology or market channel advantages of enterprises, develop domestic excellent enterprise of endogenous power and enthusiasm, actively explore the international market and promote the localization process, the enhancement enterprise competitiveness and voice.With the implementation of the strategy of "going out", the Chinese have a batch of the strength of electrical appliances enterprises will display their strengths in the international market.Haier group was among the first to put forward "go out, went in, went up" strategy of the domestic home appliance enterprises.According to statistics, haier brand of refrigerator and washing machine market share in the world's first two years, has realized the Chinese home appliance brand "world first" zero breakthrough.The Chinese electrical appliances enterprise since the date of birth is continuous with the increase of the local war of "globalization".Since reform and opening up, the Chinese electrical appliances enterprise with panasonic, SONY, Siemens, philips, IBM, whirlpool, GE and other world multinational companies to compete in the Chinese market.The Chinese electrical appliances enterprise has the intense and full of internationalization competition, in a sense, it has become China's industry to create the world famous brand of real wealth.
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